OUR STORY

Hey! I'm Claudia, the owner of Clouded Label, and here's a little insight into my brand. 
I started working on Clouded at the start of 2020, designing my first ideas, ordering samples, getting inspo etc. A lot of designs and product ideas have changed since Day 1 - a lot of indecisiveness has thankfully resulted in a collection and brand I'm proud of and love!
Japan and fashion have always been two massive interests to me, I love everything about the creativity of both. But creating a well researched and sustainable brand was my main goal. If you look on the individual product pages, you'll find a story behind each piece. I love the background and sentiment behind them, as well as the ethos of the whole brand. The designs are created by Asian designers, paid at a rate they determine and they are given the freedom to create the designs within my concept. The designs aren't used just for aesthetics, I work closely with the designers, speaking to members of the culture and personal research/knowledge/appreciation for the beautiful designs and culture.
At Clouded, there are absolutely no boundaries - every body and any body can wear our pieces over and over again due to the versatility of the designs. This helps hit the sustainability goal too, so you can re-wear and re-style, mix and match our pieces. 
As for sustainability, each piece is organic, with some also being PETA-approved Vegan, Fair Wear, Global Organic Textile Standard (GOTS) and Earth Positive Climate Neutral. The suppliers are an awards inning company for sustainable brands, a member of the Fair Wear Foundation and lots of other sustainable and ethical high profile campaigns (GOTS, etc). Our items include those which have a reduced carbon footprint by around 90% through product design, low impact agriculture and use of renewable energy - making these products Climate Neutral.
In terms of ethics, a Fair Share living wage programme has been run for 4 years, policies to ensure no use of child labour, forced labour, legal labour contracts, no discriminate and many more amazing ethical promises. Also, for the past three years, the principal factory have been providing free sanitary towels to the female workers to combat Period Poverty! I am proud that my products are sourced ethically, sustainability and making a positive impact on individuals and the planet!
We hold and locally print a small amount of stock to keep waste to a minimum but ensure we always have a continuous stream for your lovely orders! Our packaging is also eco-friendly! The postage bags are recyclable in recycle banks and our thank you notes are recyclable and printed on recycled paper - both sourced by eco-conscious companies! Printing ink is also vegan.
Clouded is a small independent brand but we have had a great team behind the launch. as for designers, I have had a few amazing designers so far, paid at a rate they determine and freedom with all designs within my concepts. Das.file is an Asian designer I closely work with and continue to, designing the artwork on some of our best selling pieces. For photography, I've worked with Cameron Mitchell-Hill ( www.cameronmhillphotography.co.uk ), Leandro ( www.lrrphotography.co.uk ) and Shot by Swan ( www.rswansonphotography.uk ). And for our lovely models - Jade Matty, Jake Gillespie, Tom Dixon and myself! Also, thanks to Jamie at The Print Shop Hereford! Massive thanks to all you guys!
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Find us on our socials!
INSTA: @cloudedlabel
TIKTOK: @cloudedlabel
FACEBOOK: Clouded Label
EMAIL: info@cloudedlabel.com
If you have any questions, ideas, feedback - anything at all! - please feel free to contact us on any of our socials.